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At University Ford of Durham, our customers' trust Kelley when searching for vehicle pricing information. The Blue Book ® is a vehicle resource that customers and the car industry use to develop pricing limits. Kelley Blue Book is a source of important data for new and used car buyers and sellers to make sound choices on purchasing cars, trucks, and SUVs. Various factors are considered, such as mileage, the vehicle’s condition, and the vehicle’s location. With such precise numbers, University Ford of Durham is the place to trade-in your car, truck, or SUV! Make the confident choice, allowing you to drive off the lot in a brand-new Ford Mustang, Escape, Ranger, F-150 and so many more choices!. Visit University Ford of Durham in Durham, NC today, just a short drive from Raleigh, Chapel Hill, Cary and beyond! See the endless possibilities in front of you.