What "It's All About U" Means
Our History & Roots
University Ford has been serving the Triangle region for nearly four decades, growing into the go-to destination for car and truck buyers across Durham, Chapel Hill, and beyond. But our story reaches further back. Our legacy traces to the original Alexander Motor Company, established in 1916. In the early 1970s, Alexander Ford, the dealership, moved to a new, expansive location, and in February 1986, it became University Ford — a name that has carried our tradition of service ever since. We remained at that location until 2019, and today, we proudly continue serving customers as a full-service, award-winning Ford dealership. From a Model T-selling garage to a modern automotive destination, our evolution reflects long-standing excellence in retail and service.
At University Ford Durham, It’s All About U. That tagline isn’t just a marketing phrase—it’s the foundation of everything we do. From the moment you visit us—online or in person—our focus is crystal clear: you. Your needs, your budget, your time, your experience.
Why Our Brand Works
Just like a great university invests in its students, we invest in you—our customers—with top-tier service, transparency, and community-driven values. Every step of your journey—whether buying, financing, or servicing your vehicle—is designed with your success in mind.